Kehinde Ayanboade,
Lagos.
In a bid to develop new media giants in the digital world of multimedia journalism, A Lecturer from University of Lagos, Dr. Suraj Olunifesi has reeled out the importance of data and information management, literacy and manipulation in the sustainable practice of the 21st century journalism.
Olunifesi maintains that data, facts and figures are what makes the news which requires the need for a multimedia journalist to get conversant with data and better metrics most importantly for decision making in other to have details of audience's preferences, needs and desires.
The Academia who made this known while delivering a lecture on the Day - 2 of Media Entrepreneurship Training organized by the Africa Foundation For Young Media Professionals (AFYMP) for fourteen (14) young journalists in Yaba, Lagos stressed that the rapid change in technological environment, aggressive demanding audiences, global competition and recent increase in media proliferation in the multi media industry is a reason why journalists must step ahead and acquire knowledge on information science and literacy.
He describes accuracy of data, validity, reliability, timeliness, relevance of purpose, completeness and feedback process as core characteristics of better quality data needed in journalistic practice adding that analysing of large data base requires the usage of statistical method and artificial intelligence to make information comprehensive and understanding to the audience.
He added that data - driven journalism is the future and a journalists need to be data - savvy of which they need to equip themselves of the analysing tools required adding that journalists now have to double as data analysts.
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