The most anticipated Big Brother Naija Season 10 has officially commenced, and it's already rewriting the playbook. In a bold twist, the first 15 housemates introduced during the live premiere are all women — a historic first for the reality TV phenomenon.
Ranging in age from 21 to 37 and hailing from different parts of Nigeria, the diverse group includes actresses, DJs, therapists, chefs, entrepreneurs, and content creators. Each contestant brings a unique mix of talent, drive, and personality as they compete for the ultimate prize of ₦150 million.
Although male housemates are expected to join the game in the coming days, the spotlight currently shines solely on the women, setting the tone for what promises to be a season full of surprises, strategy, and standout moments.
Organizers also announced a major revamp to the show’s format. Unlike previous seasons where the grand prize was awarded in full at the finale, this year’s ₦150 million will be earned in installments, rewarding consistency, influence, and strategic gameplay each week.
Another change sees the traditional Head of House challenge moved to Sundays, with a follow-up task scheduled for Mondays — an adjustment designed to keep tensions high and house dynamics constantly shifting.
As the women settle into the new BBNaija house, viewers across the continent are already buzzing with excitement and anticipation for the next twists. With the men yet to be introduced and a revamped prize system in place, Season 10 is shaping up to be unlike any other.
1. Zita, 33 – Actress from Imo State. She describes herself as a rebel and says her parents don’t even know she’s in the house.
2. Ayomide (Mide), 23 – Entrepreneur from Ondo State who dreams of becoming an actress. Known for being fun, flirty, and cautious.
3. Sultana, 25 – Plus-size model from Adamawa. Bold, unbothered, and determined to take the crown.
4. Doris Okorie, 24 – Content creator from Ogun State. A loud, loyal self-proclaimed drama queen who promises not to take nonsense.
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